The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-created media appearing in their timelines. This step comes as the platform disclosed that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a surge in AI content, fueled by new content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing content creators on a competing service primarily display content made by AI. A significant portion of this material is deemed low-quality AI content, a term for inferior, factory-style content that is frequently absurd or bizarre.
Based on user feedback that many people like content produced via AI tools, ranging from digital art to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own likes,” stated a spokesperson.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its service identified as made with AI. Overall, more than 100 million media items are uploaded to the service daily, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of artificial media they view by accessing the topic control option in the app and selecting the AI content topic. Additional categories that can already be controlled under the setting cover news, style, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines require creators to identify lifelike AI-made content, and it bans malicious AI impersonations of celebrities or critical incidents. Any believable artificial content that is unmarked can be deleted under its community policies.
Furthermore, the app will henceforth add an artificially created watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally establishing a $2 million awareness program for specialists and institutions to produce educational content about ethical AI use. This project will support educational bodies dedicated to teaching coding and technology.
Content Safety Approach
TikTok has supported its safety measures, following discussion over proposals to lay off hundreds of content moderators in the UK. TikTok is expected to eliminate 439 jobs in its user protection division in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.
A company official stated that people-led review would still have a role, but automated tools can shield workers by eliminating the most graphic content ahead of it is viewed by people. The company reported a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
